Search Engine Optimization

 

 

 

 

Search Engines such as Google see the internet differently from the way we see it. While we see images and other visuals, Google and other search engines look at your website's code to asses your website!

 

 

 

 

 

It is very important that your site is not only visually appealing and easily navigable but also that your site Validates to the (W3C) web standards.

 

Why is this important? Search engine results are directly related to site rankings. In otherwords if a site does not rank high with the search engines, that site will not be seen in search results.

 

 

You can check the markup validity of your Website below, by following the links and entering your website address.

 

 

World Wide Web Consortium (W3C) XHTML Validation Service

 

 

World Wide Web COnsortium (W3C) CSS Validation Service

 

 

 

 

 

What is Organic SEO?

 

 

Organic Search Engine Optimization (SEO) is the process of optimizing multiple parts of a website to improve its ranking in search engines in the hopes of attracting more visitors.

 

HRM will address the following components of your site in order to optimize your website effectively:

 

 

 

• Website Structure

• Website Code

• Keywords

• Meta data

• Content

• Header tags

• Alt tags

• Inward Links

• Website Theme

 

 

 

 

 

 

 

Google is King!

 

 

ComScore a leader in measuring the digital world, released its Monthly Search Engine Rankings of the U.S. search marketplace.

 

In March 2010, Americans conducted 15.4 billion core searches, with Google Sites accounting for 65.1 percent search market share. With nearly 3/4 of the market, Google is the standard for SEO. Yahoo follows with aproximatly 17% of the market.

 

Powered with this knowledge, HRM will optimize your site specifically to rank high with Google and Yahoo search engines, which represents over 82% of the all US searches.

 

Because Google has such a large share of the market, many other search engines follow similiar web standards rules as Google. Ultimately, optimizing for Google is equivalent to optimizing for all top search engines.

 

 

 

 

For more information click here, or email info@hotroutemedia.com